Skip to main content

Zero Proof

Non-alcoholic spirits, aperitifs and the drinks worth making with them.

Non-Alcoholic Spirits for Bars: Why Zero Proof Is Craft's Next Frontier

Zero-proof drinkers are your regulars, not a separate crowd. Here is what the numbers say, what LA learned the hard way, and the non-alcoholic spirits worth putting behind your bar.

Zero Proof · October 6, 2026 · 6 min read

Three cocktails lined up on a wooden bar counter in a warmly lit bar: a pale drink with olives, an amber drink on ice with orange peel, and a deep red drink with a cherry